Job Type: Full Time
Job Location: Noida
The SEM Manager is accountable for successfully managing paid search campaigns for enterprise-level clients. This team member works under the direction of the Director, Paid Search and in coordination with a variety of cross-functional team members.
On-site Experience: 6-8 years
No. of working days: 6 Days
Working Hours: 9:30am-6:30pm
Responsibilities:
- Plan, develop, and implement SEM strategies.
- Execute tests, collect and analyse data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyse website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
- Optimise copy and landing pages for paid search engine marketing campaigns
- Perform ongoing paid keyword discovery, expansion and optimisation
- Research and analyse competitor advertising links
Requirements:
- Proven SEM experience and success managing PPC campaigns across Google, Facebook, Yahoo and Bing
- Well-versed in performance marketing, conversion, and online customer acquisition
- Up-to-date with the latest trends and best practices in search engine marketing
- In-depth experience with bid management tools
- Experience with website analytics tools (e.g, Google Analytics, GTM, NetInsight, Omniture, WebTrends, Etc)
- Strong analytical skills and experience generating SEM reports
- Familiarity with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Past experience in the education industry is preferable.